Books face significant competition regardless of how they are published today, independently or traditionally. As a result, the spotlight is on book publicity and marketing campaigns to break through the clutter and reach target readers. Book sales and readership hinge on the concept of discoverability, which means getting people talking about your work is essential. Undoubtedly, online exposure helps, but most successful books receive media attention and other possible promotion. When you reach target readers with exciting key messages, you can spark their interest.
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