The pillar pages are not just there to give direction to your website; there is much more to it. We will get into the details, but first, let’s address the direction aspect of the content pillar pages.
Usually, a website is a cluster of blog posts. As we explore the website’s topic, the content blurs some lines around the target subject. Creating a pillar page gives a central viewpoint to the content, like tree branches and roots.
From an SEO perspective, creating pillar pages is a great internal linking strategy. It can function as a directory, or as a page that connects the content cluster. Furthermore, the pillar pages are built around many topics that are compressed into one broader topic.